There is an old saying, “jack of all trades, expert in none.” In today’s highly competitive travel planning landscape, research is showing the opposite to be true. Advisors who differentiate themselves by specializing in popular segments are proving to be some of the biggest winners in the travel arena.

In fact, 73 percent of agents report that niche markets are important to their business, according to a survey last year by the American Society of Travel Agents (ASTA), whose member agencies reported having at least one specialty as a major business driver. Take advantage of the opportunity to build your specialization and define your niche by clicking here to attend Travel Industry Exchange