On September 8th 2015, President of Kenya, His Excellency Uhuru Kenyatta, officially launched Make it Kenya, a new international brand campaign that has been introduced to promote the scale and variety of tourist and investment opportunities the country has to offer.
Tourism is a vital pillar of Kenya’s economy, environment, identity and well-being; the industry is responsible for 1 in 10 jobs and over 12% of GDP. Kenya is renowned for its amazing beaches and world-class safari offering that provides visitors with ‘once in a lifetime’ experiences. The country is also focusing on the promotion of business (MICE), sports, adventure and cultural tourism, helping to take the diversity of the country’s offering to new audiences.
The timing for the launch of the Make It Kenya campaign builds on the success and positive feedback that Kenya has experienced following President Obama’s visit, to the Global Entrepreneurship Summit and the recent endorsement for Kenya by UNWTO Secretary General Taleb Rifai who led the UNWTO conference in Mombasa last month.
The brand launch included the unveiling of MakeItKenya.com, a new digital portal that has been specifically designed as a source of rich shareable content, which will help connect Kenya to the world, through people’s computers, smart phones and digital devices.
President Kenyatta, who is in Milan to lead the celebrations for Expo Milano’s dedicated Kenya week, launched the new campaign at a VIP event at Kenya House, an extension of Kenya’s Expo pavilion that is located in the centre of Milan and is being used to showcase Kenya’s cultural, tourism and economic assets.
During the VIP launch, President Kenyatta called on people around the world to consider the country’s rich tourism offer: “Kenya has a wonderful story to tell, as the original home of the safari, home to the big five, snow-capped mountains, vast deserts and miles of beautiful Indian Ocean beaches.