Transnet chose Sun International as the winning bidder to develop and implement a marketing strategy for The Blue Train, following an open and competitive bidding process, in which proposals from leading hotel and tourism operators were considered.
Transnet retained The Blue Train as the only passenger service within its business, in line with its commitment to the Train’s iconic status. The company transferred all its passenger services to the Passenger Rail Agency of South Africa, a state-owned company under the Department of Transport, between 2006 and 2008.
Adapting to keep up with growing competition, Transnet has decided to reposition the five-star luxury hotel on wheels at the centre of the global tourism market. In April this year, Transnet invited bidders to submit proposals to partner it in developing and piloting a marketing strategy for The Blue Train for an initial period of up to eighteen (18) months.