Uganda Tourism Board is mandated to develop a local calendar for domestic tourism activities and publicize it to all stakeholders, run domestic tourism promotion campaigns in partnership with media and organize national tourism events.

The Pearl of Africa Tourism Expo is one of the annual events in the East African region organized by Uganda Tourism Board (UTB). Now in its second year, Pearl of Africa Tourism Expo aims at raising the profile of Destination Uganda both domestically and regionally. The Expo brings together tourism stakeholders and other service providers along the tourism value chain. It is a unique opportunity for the tourism business operators to meet new clients, network, promote and market their businesses. The exhibition runs from 17-19 November 2015.

This year, in the spirit of partnership and pan African promotion of tourism, Uganda Tourism Board is working with destination marketing organizations from around Africa. Among the organizations invited and expected to participate in the Pearl of Africa Tourism Expo are the tourism boards of Kenya, Rwanda, Tanzania, Burundi, South Africa, Seychelles, Zimbabwe, Nigeria, Botswana, Malawi, and Zambia. Participants will also be given a familiarization tour around Uganda, to see first-hand what the Pearl of Africa is about.

The highlight of the Expo is the Tourism Excellence Awards ceremony, which will be held on 20th November 2015. These Awards recognize the key enterprises and personalities in the sub-sectors that service and shape the tourism sector in Uganda. The Tourism Excellence Awards ceremony will be held on 20th November 2015.

For more Information please contact:

Vincent Mugaba
Public Relations Officer
Tel: 0414 342 196 / 7   | Mob: 0772 403 330

Pearl of Africa