Uganda Tourism Board has recruited three Public Relations firms to represent the country in source markets. This is a UTB strategy developed to increase the country’s tourist arrivals. If the plan succeeds, it will generate not only more revenue for the country, but more employment opportunities as well.
The firms chosen to represent Uganda are PHG Consulting for the North America market, Kamageo for the United Kingdom (UK) and Ireland; and KPRN for German- speaking Europe.
UTB Chief Executive Officer, Mr Stephen Asiimwe said, “For the first time ever, Uganda will now have public relations and marketing representatives in our three major source markets, namely North America, Ireland & UK, and German-speaking Europe”.
This program is being funded through the World Bank’s Competiveness and Enterprises Development Project (CEDP).