Myths about who luxury travellers are, can affect travel agents’ success in selling to these clients. “It’s the fashion in all industries to categorize. As humans, it’s what we do best,” says R.D. Gavel of Travel Repertoire, a Travel Experts agency in Harvard, Mass. “Everyone seems to love statistics, probabilities, percentages and pie charts. The biggest misconception of all is that we can neatly place clients in columns based on general advice.”
Robin Amster, Travel Pulse
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Myths