The WTTC Tourism for Tomorrow Awards are aimed at recognizing best practice in sustainable tourism within the industry globally, based upon the principles of
environmentally friendly operations;
support for the protection of cultural and natural heritage;
and direct benefits to the social and economic well-being of local people in travel destinations around the world.
These annual awards are among the highest accolades in the industry and represent the gold standard in sustainable tourism. Candidates can apply in one of five categories: Community Award, Destination Award, Environment Award, Innovation Award and People Award.