This year, Zimbabwe’s premier tourist resort, Victoria Falls, has  witnessed a tourism boom equivalent to a record last experienced in 1999, Africa Albida Tourism, chief executive, Ross Kennedy reports. Kennedy, who heads a leading hospitality group, pointed out that room occupancy in Victoria Falls for the six months ended June 30, 2017, had increased by 25,4% over the same period in 2016.

This, he explained, equates to close to 19 000 additional rooms sold over that period by 10 hotels, which together have 1 125 rooms and measure arrivals monthly.

Kennedy added that the feedback in Victoria Falls indicates that this same trend is also evident across the rest of the sector, which represents a further 700 rooms.

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