Lilly Ajarova, one of the Top 100 women in Tourism honoured at the 13th Akwaaba African Travel Market has been appointed as the new Chief Executive Officer of Uganda Tourism Board (UTB). 

Ajarova is the Executive Director of the Chimpanzee Sanctuary and wildlife trust. She was, on Thursday, announced by the State minister for tourism, Godfrey Kiwanda as the Board’s ED. Ajarova studied at the International Tourism Management College in Austria. She garnered experience working for the likes of Sheraton and Delmira tours and travel while awaiting her graduation.