The Tanzania Association of Tour Operators (TATO) and the Rwanda Tours and Travel Association (RTTA) have agreed to jointly market the two countries as complementary destinations in a bid to provide tourists with an array of adventure experiences.
TATO CEO, Sirili Akko, said the main objective of the partnership was to encourage tourists to increase their stay in the two East African countries.
“We are hopeful it will be a fruitful partnership because tourism is a new frontier in the African continent. East African countries, particularly Rwanda and Tanzania, have a very key synergy because we do not have the same products, which results in complementary products,” he said.
Akko said Rwanda and Tanzania were high-end tourist destinations in the region, with strong conservation policies, and therefore emphasised the need to keep in contact with Rwandese tour operators so that they could together forge meaningful partnership as regional stakeholders.