Uganda Tourism Board CEO, Lilly Ajarova, met the media during the annual United States Tour Operators Association annual conference in Austin, Texas on December 1st. Representatives from Insider Travel Report, Recommend, Travel Market Report, Travel Weekly, TravelAge West and Travel Pulse convened in Austin to meet and hear updates from Uganda Tourism Board across a broad range of topics including culture, wildlife, sustainability, nature, food, and community engagement.

Abercrombie & Kent’s Keith Sproule participated in the session alongside the media and UTB representatives in order to share examples of some of the philanthropic initiatives A&K is undertaking across Uganda. These initiatives have recently led A&K’s Dennis Nyamboro to be named one of the three “USTOA Future Light” award recipients recognized as champions of sustainability and DEI (diversity, equity, inclusion) efforts within their own companies, and now, among all members of USTOA and the greater tour and travel industry.