Fair share
 All participants involved in a tourism activity should get their fair share of the income, in direct proportion to their contribution to the activity.

 Fair say
All participants involved in a tourism activity should have the right and opportunity to participate in decisions that concern them.

 Respect
Both host and visitor should have respect for human rights, culture and environment. This includes:

 Safe working conditions and practices

  • Protection of young workers?
  • Promoting gender equality
  • Understanding and tolerance of socio-cultural norms
  • Reducing consumption of water and energy, as well as reducing, reusing and recycling waste
  • Conservation of biodiversity and natural resources
  • HIV/AIDS awareness?

 Reliability
 The services delivered to tourists should be reliable and consistent. Basic safety and security for both host and visitor should be ensured.

 Transparency
Tourism businesses should establish mechanisms of accountability? These include that:

 Ownership of tourism businesses must be clearly defined?

  • Employees and other participants should be able to access information that concerns them
  • Sharing of profits, benefits and losses must be transparent?

 Sustainability
The tourism businesses should strive to be sustainable. This includes Increased knowledge through capacity-building

  • Improved use of available resources through networking and partnerships
  • Economic viability through responsible use of resources
  • Reduction of leakage through local purchasing and employment
  • Support to historically disadvantaged entrepreneurs

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Fair Trade Tourism