As the travel industry moves steadily towards specialization in destination, lifestyle, niche markets and other segments, Africa is emerging as a strong favourite with agents looking for a lucrative and rewarding destination to focus on or add to their offering. The continent answers particularly well to the growing demands for experiential travel, voluntourism, sustainable tourism, family/multi-generational travel, exotic honeymoons and of course, the bucket-list of places people want to see before they die. Deciding to sell Africa may not be difficult, but reaching the right people in the business to deal with, and finding the best companies to build relationships with, can be a daunting undertaking. Enter APTA, the Association for Promotion of Tourism to Africa. APTA is a non-profit, volunteer, B-2-B association of travel professionals on a mission to promote Africa and her islands as tourist destinations to the retail travel agents and tour operators in the United States.
- Our executive and chapter board officials are travel professionals, already actively involved in various other capacities throughout the industry. They share their time and resources voluntarily out of a common passion for the African continent and Indian Ocean islands, their potential as travel destinations, and for the benefits of tourism to their environments and peoples.
- Our individual members are travel agents and tour operators in the USA who already sell Africa, or are interested in selling Africa as a tourist destination.
Our corporate members are the tourist boards of African countries, airlines that operate flights in and into Africa, hotels, lodges, operators and other service providers in the Africa and the USA.
- We strive to create networking and marketing opportunities for all our members, and to be the primary point of contact for buyers and sellers in the African travel and hospitality industry.
- Our online directory of active members is a comprehensive register of African travel suppliers, products, representatives and services.