📢 Registration Now Open for APTA Global Forum 2025!
APTA is excited to announce that registration is now open…
Welcome to APTA
The Association for the Promotion of Tourism to Africa
We are a platform for buyers and sellers in the African travel and hospitality industry to meet, mingle, and grow their mutual interests.
Featured News
Lalibela Expands by Restoring Farm Land for Wildlife
Lalibela Wildlife Reserve in South Africa’s Eastern Cape is undergoing…
KTB and KQ Intensify North American Market Push
The Kenya Tourism Board (KTB) and national carrier, Kenya Airways…
APTA Chapters
As the travel industry evolves, Africa is becoming a popular destination for experiential and sustainable tourism, family travel, exotic honeymoons, and bucket-list adventures. The Association for Promotion of Tourism to Africa (APTA) supports U.S. travel agents and tour operators by connecting them with African travel suppliers and providing networking and marketing opportunities. APTA’s members include travel agents, tour operators, airlines, hotels, and other service providers dedicated to promoting Africa as a prime travel destination.
About APTA
The Association for the Promotion of Tourism to Africa (APTA) is a leading trade organization in North America that promotes African tourism through educational programs, networking, and social responsibility initiatives. With over 250 travel agent and tour operator members, APTA connects North American travel professionals with African suppliers.