The African Travel Community Mourns the Loss of Jim Holden
The African travel community has lost one of its most…
Welcome to APTA
The Association for the Promotion of Tourism to Africa
We are a platform for buyers and sellers in the African travel and hospitality industry to meet, mingle, and grow their mutual interests.
Featured News
East Africa Unveils Regional Tourism Brand Video at ITB Berlin
The East African Community (EAC) stepped onto the global tourism…
Virtual Opportunity: OurAfrica.Travel 2026 — Register Now
APTA members looking to connect with African suppliers from the…
APTA Chapters
As the travel industry evolves, Africa is becoming a popular destination for experiential and sustainable tourism, family travel, exotic honeymoons, and bucket-list adventures. The Association for Promotion of Tourism to Africa (APTA) supports U.S. travel agents and tour operators by connecting them with African travel suppliers and providing networking and marketing opportunities. APTA’s members include travel agents, tour operators, airlines, hotels, and other service providers dedicated to promoting Africa as a prime travel destination.
About APTA
The Association for the Promotion of Tourism to Africa (APTA) is a leading trade organization in North America that promotes African tourism through educational programs, networking, and social responsibility initiatives. With over 250 travel agent and tour operator members, APTA connects North American travel professionals with African suppliers.