President John Dramani Mahama yesterday appealed to professional brand experts in Africa to package and promote the tourist sites of the continent effectively to the international world.
In his address at the opening ceremony of the three-day United Nations World Tourism Organisation (UNWTO) conference, held on the theme: “Enhancing Brand Africa fostering tourism development in Accra”, President Mahama declared: “Marketing and media consultants on the continent need to change the narrative about it by painting a favourable picture…to the international world.”
The conference attracted participants such as Ministers of Tourism, Tourism experts and consultants from all over the African continent and beyond.
President Mahama explained that, over the years, the continent has risen above expected levels in all aspects of growth and development and should use that as a bargaining-chip for change. He foresees that, if Africa leverages her information, communication and technology levels with good packaging and promotion, the continent could rub shoulders with other advanced continents in growth and development in the next few years.
The President pointed out that, apart from her riches in natural resources, the African continent is also endowed with beautiful tourist sites that could draw many more tourists in the world if well packaged and promoted. Read More
