TripAdvisor has announced the launch of the Review Performance Report – an enhanced online analytics dashboard, available for free to all registered businesses on the site. The new dashboard design is based on user feedback and the dashboard provides registered business owners with insights and trend data about their reviews, ranking and competitors in an interactive online display, to help them monitor and maximize their presence on TripAdvisor. Through the Review Performance Report, all businesses registered on TripAdvisor can easily monitor competitor performance in weekly, monthly and quarterly displays. According to the recent research conducted by Atmosphere Research Group in partnership with TripAdvisor, highly-engaged businesses get more visibility, have higher popularity rankings and receive more booking enquiries through TripAdvisor. “In fact, highly-engaged hotels receive almost four times more page views and are on average 63% higher in popularity ranking than non-engaged hotels,” said Minesh Shah, Senior Director, Global Hotel Partnerships, TripAdvisor.
