Cape Town – New hospitality data grading to raise the benchmark of SA’s tourism offering
In the online age, which brings with it accommodation bookings made on the fly via various devices, employing the likes of geo-location and all manner of trends, quality assurance becomes vital.
As a direct result, the The Tourism Grading Council of South Africa has launched a new online application that allows it to scrape and assess online reviews and ratings of the various establishments it grades across 15 top online platforms. The last upgrade took place in 2012 and the council is preparing to upgrade its criteria after what it describes as rigorous consultation with industry.
Chief Quality Assurance Officer, Darryl Erasmus, points out that technology will undoubtedly remain a major influence on future developmebts.
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