If you’re in the business of selling travel, one of the most important things to know is to whom you are selling it. What makes up the American travellers – who they are, where they want to go – is constantly shifting. While it’s impossible to know everything about travellers, we can look to MMGYs Portrait of American Travellers report and see a pretty clear picture emerge through all the data points.
The big take-away for travel agents is that travellers are coming back to agents at a steadily-growing pace. And it’s the younger generation of travellers who are leading the charge.
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