Fair Trade Tourism has launched a new app magazine designed to bring both discerning travellers and members of the travel trade stories, information and travel ideas from its impressive portfolio of world-leading sustainable tourism products across Africa.
Available on both Apple and Android devices (tablets and smartphones), the launch edition focuses on bush and beach offerings and looks at how combining the best of both can create great opportunities for African vacations with real soul. It’s packed with stunning images and video content and is designed to dovetail with the organisation’s expanding African footprint while telling tour operators, travel agents, DMCs and FITs alike about some of the amazing sustainable tourism trailblazers and hidden gems waiting to be included in vacation itineraries.
“The new app magazine is aimed at raising awareness about Fair Trade Tourism’s certified and mutually recognised clients through telling stories about them and the practices which are helping them to shine in the sustainable tourism field,” says the organisation’s MD Nivashnee Naidoo. “It’s also a valuable way for us to showcase the incredibly diverse range of African tourism products which either carry the Fair Trade Tourism Certified label or are recognised by us through our mutual recognition agreements with partner certification programmes.”
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