Happy New Year 2024!
As we step into this promising year, it’s inspiring to look back at the remarkable journey we’ve traveled, especially since the challenging times of the COVID-19 pandemic. Our resilience and united spirit have been pivotal in revitalizing and strengthening the tourism sector.
2024 stands before us, brimming with promise and potential, particularly for tourism from North America to Africa. The continent’s rich cultural diversity, stunning natural landscapes, and the warm hospitality of its people continue to attract an increasing number of travelers from North America and beyond.
One of our most significant achievements last year was the successful hosting of the first-ever truly Global APTA Forum in September in Cape Town. This landmark event marked a pivotal moment in our journey, bringing together diverse stakeholders from around the globe to collaborate, share insights, and forge a path forward for the tourism industry. The success of the forum has greatly contributed to the heightened interest and surge in bookings from North American travelers, eager to explore the wonders of Africa.
The foundation we have built through our collective efforts is strong, paving the way for a sustainable and flourishing tourism industry. As we embrace 2024, let us continue to work in unison to highlight the majesty of Africa, making this year a phenomenally successful one for tourism.
We extend our heartfelt gratitude to each of you for your unwavering dedication and passion. Your efforts have brought us to this exciting juncture and will continue to drive us towards a future where tourism bridges continents, cultures, and people.
Together, let’s make 2024 an extraordinary year for African tourism.
The APTA Team
