Sierra Leone is entering an exciting new chapter in its tourism story. Ebola-free and rebuilding after its civil war, this West African nation, affectionately known as “Sweet Salone,” is expected to witness a tourism boom in the coming years. (“Sweet Salone” translates to “Sweet Sierra Leone” in Krio, a Creole language.)
Under the leadership of tourism minister Nabeela Tunis, who has launched an ambitious 10-year National Strategic Tourism Plan emphasizing inclusivity and sustainable development, the country is actively courting international visitors while ensuring local communities benefit from tourism growth.
The signs of transformation are everywhere, from a new solar-powered international airport in Freetown to actor Idris Elba’s sustainable smart city project on Sherbro Island (Elba’s father was born in Sierra Leone). For adventurous travelers, this creates a unique window of opportunity: a chance to experience one of Africa’s last undiscovered destinations before the crowds arrive.
Sierra Leone’s roughly 250 miles of coastline remains largely unexplored by international visitors. The Banana Islands, a short boat ride from Kent on the Freetown Peninsula, offer a perfect introduction to the country’s coastal charm. This trio of islands, where cars and electricity are scarce, provides an authentic off-the-grid experience. The stylish Old Turtle Bay Guesthouse or the budget-friendly Daltons Banana Guesthouse, both offering direct beach access and opportunities for snorkeling, diving and kayaking. Travelers can immerse themselves in local life by joining fishermen for traditional net fishing, learning to extract palm wine or enjoying evening beach barbecues with freshly caught fish grilled over open fires.
