Africa Showcase 2024, hosted in Los Angeles, Chicago, and Toronto over the past two weeks, proved to be an extraordinary celebration of African tourism, business connections, and cultural exchange. With a vibrant turnout of top-producing travel agents and Africa specialists, the event highlighted the growing appeal of Southern, East, and West African destinations in the North American market.
Taking place at the Intercontinental Los Angeles Downtown, The Drake Real Chicago, and the Hyatt Regency Toronto, the showcase brought together leading tourism boards, luxury lodges, and boutique safari operators in a structured yet engaging format. Attendees gained exclusive insights into new travel trends, destination updates, and Africa’s untapped potential as a luxury travel destination.
Event Highlights:
- Rich Networking Opportunities: Attendees met one-on-one with premier African exhibitors, fostering strong business relationships and gaining access to insider knowledge.
- Tourism Board Updates: Industry experts shared insights on how to adapt to the evolving travel landscape, presenting hidden gems and untold stories from Africa.
- Authentic African Hospitality: Guests enjoyed a warm, welcoming atmosphere paired with a delectable networking dinner.
- Exciting Prizes: Travel prizes, generously offered by exhibitors, allowed attendees to experience the magic of Africa firsthand. The Best-Dressed competition, encouraging attendees to incorporate a touch of Africa, added a festive flair.
The showcase emphasized collaboration and innovation, offering attendees practical tools to expand their Africa portfolios. “This year’s Africa Showcase has exceeded our expectations,” said Jane Behrend of Re•think Travel Marketing. “The energy, connections, and enthusiasm displayed by participants reaffirm Africa’s position as a must-visit destination for high-end travelers.”
Dave DiGregorio of Re•think Travel Marketing echoed the sentiment: “It’s incredible to see the passion for Africa’s rich culture, wildlife, and luxury travel experiences grow in North America. The feedback has been overwhelmingly positive, and we’re already excited about next year.”
For more information on the Africa Showcase or to express interest in future events, contact:
Jane Behrend: jane@rethinktravel.marketing
David DiGregorio: dave@rethinktravel.marketing
The Africa Showcase 2024 was brought to life by On Show Solutions and Re•think Travel Marketing. Stay tuned for announcements about upcoming showcases and new opportunities to explore the beauty of Africa.
