The Association for the Promotion of Tourism to Africa (APTA) is thrilled to announce that registration is officially open for the 2025 APTA Global Forum, taking place in Arusha, Tanzania from September 24–26, 2025 at the stunning Gran Meliá Arusha.
This year’s forum marks an exciting new chapter as it becomes officially aligned with two major pan-African tourism events: the Magical Kenya Tourism Expo (MKTE) in Nairobi (October 1–3) and Essence of Africa in Malindi (October 7–9). These three interconnected events offer a unique opportunity for North American buyers and African suppliers to build meaningful connections across the continent—all in one seamless trip.
After three days of immersive programming in Arusha—including adventure excursions, expert panels, and APTA Connect networking sessions—delegates can participate in one of many post-Forum FAM trips (details to be announced soon). From there, you’ll be perfectly positioned to continue on to MKTE, Essence of Africa, or both!
Whether you’re a longtime Africa travel specialist or just beginning to explore the continent’s potential, the 2025 APTA Global Forum is your launchpad for new business, fresh ideas, and expanded partnerships.
🌍 Dates: September 24–26, 2025
📍 Location: Gran Meliá Arusha, Tanzania
🛫 Post-Forum FAM Trips: Sept 27–30 (TBA)
🇰🇪 MKTE in Nairobi: October 1–3, 2025
🌊 Essence of Africa in Malindi: October 7–9, 2025
đź”— [Register Here]
For more details, visit [APTA Global Forum] or contact us at [marketing@apta.biz]. See you in Arusha!
