Thursday, April 10 at 10:00 AM PDT – Webinar
Join us to learn about
African Showcase Roadshow
Africa Showcase is the leading global roadshow connecting African tourism products with the international travel trade. Operating across six continents, it provides a dynamic opportunity for exhibitors to showcase their offerings while giving buyers exclusive access to a diverse range of high-quality, market-ready products. With over 18 years of experience, Africa Showcase has built a reputation for collaboration, driving business growth and delivering strategic insights that shape the future of African tourism.
Designed to maximize value for both exhibitors and buyers, the roadshows offer pre-qualified meetings, market intelligence, and seamless event execution. With 8 international roadshows extending across more than 20 countries, connecting 200+ exhibitors with 1,200+ top producing buyers annually, Africa Showcase delivers measurable ROI for tourism businesses. Buyers gain direct access to trusted African suppliers, ensuring they discover the best products and experiences for their clients, while exhibitors connect with key decision-makers in each market. Whether exploring new markets or strengthening existing relationships, Africa Showcase is the ultimate platform for meaningful connections and business success in African travel.
The next edition of Africa Showcase in North America is scheduled for November 2025.
Guest Speaker
Jacqui Reynolds, Co-Owner of On Show Solution-African Showcase Roadshow, who is passionate about connecting African suppliers and vendors through the Africa Showcase Roadshow. Her mission is to help you discover the best options for your clients—whether it’s hotels, lodges, safaris, gorilla trekking, family travels, or unforgettable holidays, honeymoons, and many more celebrations or holidays. Mark your calendars for the next African Showcase Roadshow in November 2025
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Essence of Africa
Essence of Africa, Africa’s International Buyer Forum, is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, thought-provoking seminars, and educational experiences in the destination, providing a comprehensive platform for business development and collaboration.
The successful inaugural event in Nairobi in 2024 brought together over 360 tourism professionals from 37 countries, connecting 130 top producing buyers with 125 African exhibiting companies through more than 4,200 scheduled meetings.
Curated by On Show Solutions and ATTA® Events, Essence of Africa is supported by an esteemed advisory panel of African tourism leaders, benefitting from decades of collective experience and strategic guidance.
The next edition of Essence of Africa will take place on the Kenyan coast, 7-9 October 2025.
Guest Speaker
Amanda Margison, Co-Owner of On Show Solution-Essence of Africa, will share insights from their inaugural event in Nairobi in 2024. With over 360 tourism professionals from 37 countries participating and more than 4,200 scheduled meetings between top buyers and African exhibitors, the upcoming event in October 2025 promises to be even more extraordinary!
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APTA Global Forum
This year’s forum marks an exciting new chapter as it becomes officially aligned with two major pan-African tourism events: the Magical Kenya Tourism Expo (MKTE) in Nairobi (October 1–3) and Essence of Africa in Malindi (October 7–9). These three interconnected events offer a unique opportunity for North American buyers and African suppliers to build meaningful connections across the continent—all in one seamless trip.
After three days of immersive programming in Arusha—including adventure excursions, expert panels, and APTA Connect networking sessions—delegates can participate in one of many post-Forum FAM trips (details to be announced soon). From there, you’ll be perfectly positioned to continue on to MKTE, Essence of Africa, or both!
Guest Speaker
Jessie Tate, APTA Virtual President and Executive Board Member, who will unveil all the exciting details about APTA Global Forum happening in Tanzania from September 24-26, 2025. This is a fantastic opportunity to engage with industry leaders and explore East African countries. In between meetings, there will be a free day to explore an Arusha City Tour or a Massai Cultural Experience or a Cultural Village Experience or Arusha National Park or a Hot Air Balloon Ride and pre and post FAMS, and much more!
Organized by
PNW APTA Chapter
Join APTA: https://apta.biz/membership/
Fee: Free
Register: https://www.eventbrite.com/e/pnw-apta-presents-apta-global-forum-african-show-essence-of-africa-tickets-1299780661949?aff=oddtdtcreator
