Occasionally, the Adventure Travel Trade Association makes select Webinars from its ATTA Members Only Webinar series public for all adventure travel industry representatives. This is the case for the upcoming Webinar on November 12, featuring research from the ATTA’s Adventure Pulse survey.
The ATTA is pleased to discuss the results from the Adventure Pulse survey, an in-depth look at the behaviors of U.S. -based adventure tourists. Christina Beckmann and lead researcher Dr. Philippe Duverger will provide a top-level review of the Adventure Pulse findings, which differentiate the three adventure traveler consumer profiles from mass travelers in America.
Learn how Adventure Grazers, Adventurers and Adventure Enthusiasts are unique in their:
• Dream-plan-book cycles
• Use of operators and agents
• Media consumption
• Social sharing habits, and more.
The presentation of the report findings will be followed with time for questions and answers with the audience.
This webinar is open to both the ATTA Membership and the broader travel and outdoor community: Register Now
