Newmark hotels, reserves and lodges is embarking on an aggressive growth plan on the African continent. A key strategic intervention for the group’s expansion is the establishment of Newmark’s first office outside South Africa in Lusaka and the creation of the Kaufela Collection in Zambia.
Kaufela, which means ‘together’ in Lozi, brings together lodges of a certain quality standard under one management brand. The Kaufela Collection has already signed three independent lodges (100 rooms) and plans to add another 400 rooms by the end of the year. Newmark is currently taking on a new property in Zanzibar and a further 170-room business hotel in Lusaka.
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