Emerging Destinations, a leader in the travel industry, is thrilled to announce the newest addition to their team, Paula Newton, an esteemed veteran in the field. Paula will be joining in January, bringing with her a wealth of experience in travel industry sales, promotions, sponsorships, and media relations.
A Trailblazer in the Travel Industry
Paula Newton is renowned for her dynamic and personable approach, paired with a rich background in various facets of the travel industry. Her career highlights include:
- Pioneering Eco-Adventure Travel: In 1993, Paula launched her travel and promotion service in Los Angeles, focusing on eco-adventure travel. She developed programs for destinations such as Dominica, Brazil, South Africa, Namibia, Zimbabwe, and West Africa, significantly boosting bookings from the U.S.
- Ethnic Market Innovator: As Director of Sales for Ethnic Markets at Kartagener & Associates in New York, Paula crafted strategic marketing programs to enhance South African travel through innovative campaigns and cooperative programs targeting ethnic markets.
- Strategic Leadership at South African Airways: From 2001, Paula led marketing, sales, promotions, sponsorships, and media relations in the U.S. for South African Airways. Her roles included Director of Special Markets and Director of Sales in the Western Region, where she elevated the airline’s profile through collaborations with the NBA, Corporate Council on Africa, National Association of Black Journalists, and various celebrities.
A New Chapter at Emerging Destinations
Jane Behrend, the head of Emerging Destinations, expressed excitement about Paula joining the team. “Paula’s extensive experience and innovative approach to travel marketing are perfectly aligned with our mission. Her ability to tap into new niche markets and foster relationships with various entities will be invaluable in our continued growth,” said Jane.
Paula is eager to contribute her expertise to Emerging Destinations, focusing on expanding the company’s reach in untapped markets and enhancing its reputation across the travel trade in North America.
About Emerging Destinations
Emerging Destinations specializes in identifying and promoting up-and-coming travel destinations. With a focus on innovative marketing and unique travel experiences, the company has established itself as a go-to source for travelers seeking new and exciting adventures.
