If you’re planning to attend the APTA Global Forum in Arusha this September, here’s your perfect reason to extend your stay in East Africa: Buyer registration is now officially open for Essence of Africa 2025, taking place October 7–9 in Malindi, Kenya.
This premier meetings-driven event is Africa’s International Buyer Forum, connecting pre-qualified international buyers with top-tier African suppliers through up to 38 pre-scheduled one-on-one appointments, insightful seminars, and unforgettable networking events—all at no cost to approved buyers.
Following the success of its 2024 launch in Nairobi, Essence of Africa heads to Kenya’s coast for an immersive three-day showcase, offering not just business opportunities but also exclusive post-event fam trips across the continent.
Attending both APTA Global Forum and Essence of Africa offers a seamless, high-impact East Africa itinerary: deepen relationships, discover new product, and maximize your travel budget—all in one regional trip.
📍 APTA Global Forum: Sept 24–26, Arusha, Tanzania
📍 Essence of Africa: Oct 7–9, Malindi, Kenya
💼 Apply now to attend as a buyer: https://essenceofafrica.travel
🌍 Already registered for Forum? Don’t miss this chance to build on your trip with a second high-value industry event.
Let East Africa work double time for you this fall!
