Inaugural “Essence of Africa” Trade Show Reimagines Buyer Engagement
Essence of Africa, the premier international buyers’ forum for African tourism, is launching with strategic emphasis on familiarisation (FAM) trips to drive sustainable growth and increase Africa’s share of the global tourism market. The inaugural event at the Sarit Expo Centre in Nairobi, Kenya, from December 2-4 will provide access for pre-qualified international buyers to…