USA Welcomes New Country Manager for SA Tourism

Bangu Masisi has been appointed SA Tourism US Country Manager, with effect from November 1.
South African-born Masisi has more than 15 years’ experience in the travel industry, working primarily on developing and implementing marketing initiatives for South African Tourism globally. Masisi was appointed SA Tourism Country Manager for Australia in 2004 where, for six years, she led and managed the team in Sydney, developed and implemented key strategic marketing campaigns, created integrated communication strategies and established strategic partnerships with the trade. Australia was an investment market when she started and she grew it into a core market during her tenure.
In 2010, Masisi moved to Amsterdam, after being appointed SA Tourism Country Manager for the Netherlands. She introduced innovative ways of selling South Africa as a destination of choice to the Dutch market and led a team which ensured that the Netherlands stayed in the top-five generators of international tourists into South Africa. Read More