Seychelles and South African tourism boards sign MoU for better cooperation
Better cooperation and exchanges are expected in the field of tourism between Seychelles and South Africa after the two countries’ respective tourism boards signed a Memorandum of Understanding (MOU) at the INDABA trade fair last week in Durban.
The MOU was signed on behalf of Seychelles by the Minister for Tourism and Culture, Alain St.Ange and Sthembiso Dlamini, the Acting Chief Executive Officer of the South African Tourism Board.
Several talks and discussions were held between the two bodies in the past year, leading up to the realisation of this agreement which now covers numerous areas of prolific cooperation between them.
In the presence of several representatives of both tourism boards, the agreement was signed and toasted to as both Minister St.Ange and Ms Dlamini said they look forward to further strengthen ties and enhance cooperation between the two countries.
The agreement promotes promotional efforts and collaboration in developing the tourism industry of both countries as they seek to: jointly position Seychelles and South Africa as touristic destinations and increase their market profiles as preferred destinations; collaborate on marketing activities, tourism campaigns and travel trade promotions aimed at increasing the market share of both countries; provide access to each other’s pool of marketing intelligence especially to increase the marketing efficiencies of both countries; collaborate on efforts to increase the countries’ exposure in the global market and improve communication between the two parties in order to foster a closer working relationship.