The Kenya Tourism Board (KTB) has started a new marketing campaign to entice more South Africans into visiting magical Kenya. Known to all as Asambe-e-Kenya, the campaign aims at boosting arrival numbers by focusing on adventure tourism. KTB Regional Marketing Manager Fatma Bashir who recently spoke at continental travel show Indaba in Durban, said South Africa bears a high significance for Kenya owing to its population of 55 million people, with six million of them regular international and domestic travellers.

A recent KTB research study shows an increase in the number of arrivals from the African continent with Uganda, South Africa and Nigeria showing positive growth in 2016. Arrivals from South Africa recorded a 17.8 per increase with 35,926 visitors, which has gone up from 30,500 in 2015.