The ‘Protecting our Wildlife’ campaign is launching through every copy of the Guardian newspaper and on 2nd March this year in light of World Wildlife Day with six months of international distribution and events such as CITES COP, UN Environment Assembly and G20 Summit & Ministerial Meeting. We are actively looking for industry partners from travel tourism and transport to support and raise awareness on this crucial topic. Themes include conservation and sustainability, wildlife tourism, combating illegal wildlife trade and species protection.

Prince William, Duke of Cambridge is featuring his support on the front cover image with thought leadership from The Royal Foundation who will be sharing the campaign when it launches. Credible influencers and associations are also involved in sharing the campaign through their social media channels, e-newsletters and key events including the Global Environment Facility, Global Wildlife Programme, UNWTO and their Secretary-General, UN Environment, The Wildlife Conservation Society, Fauna & Flora International (FFI), IUCN, CITES, DEFRA and their Secretary of State, The Elephant Protection Initiative in discussions with featuring African thought leadership and key opinion leaders such as John E Scanlon, Special Envoy of African Parks. We are also featuring influencers’ support such as Dr Jane Goodall and global celebrity champions such as Dia Mirza, UN Environment’s Goodwill Ambassador and major Chinese celebrities such as Li Bingbing and Wang Junkai given the large markets and demand in China.

If you would like more information on how to get involved, please contact Sandy Lee, Head of Innovation on and (+44) 7415363936.

Campaign examples

  • Fight Against Malaria’ campaign profiling David Beckham and distributed through the Guardian newspaper on World Malaria Day featuring insight from WHO, The Global Fund, The Bill & Melinda Gates Foundation, Malaria No More UK, The RBM Partnership, ALMA and world-leading organizations that are involved in the fight against malaria. The campaign is dedicated to intensifying international commitment to the fight against malaria and the 2030 elimination goal: and