The Zimbabwean government as appointed famous Black Panther star Danai Gurira as one of the tourism ambassadors of the Southern African nation. Environment, Tourism and Hospitality Industry Minister Prisca Mupfumira made the appointment on Tuesday at the launch of Tour Africa-New Horizon Project. The block buster movie was the highest grossing film in southern, East and West Africa ever. Other personalities appointed by the Zimbabwean government include: Touchroad International Holdings chairman Dr He Liehui, rugby player Tendai “Beast” Mtawarira and songstress Penelope Jane Powers (PJ Powers) were also appointed as tourism ambassadors. According to eturbonews.com, this endeavor is meant to carry on the momentum currently prevailing in the tourism industry where according to the figures released by the Zimbabwe Tourism Authority, the country received about 2,7 million tourists in 2018, surpassing the peak recorded in 1999. Speaking at the launch of Tour Africa-New Horizon Project, Environment, Tourism and Hospitality Industry Minister Prisca Mupfumira, said the initiative is meant to ensure that the tourism sector is proficiently marketed globally. “The launch of Tour Africa comes at a time when we as Government are re-engaging the world to come and invest in Zimbabwe. As such, we have also made strides to ensure that we are ably represented by patriotic Tourism Ambassadors regardless of race, color or creed. “I therefore, wish to take this opportunity to officially announce that my ministry has appointed the following Ambassadors for tourism promotion: Dr He Liehui, Tendai Mtawarira, Danai Gurira and PJ Powers. “The Ambassadors will be officially appointed at an appropriate time. However, because he is present with us here today, I officially present the Ambassadorial Certificate to Dr He Lihue,” said Minister Mupfumira.
APTA
Association For The Promotion Of Tourism To Africa
