The US Department of Commerce’s National Travel and Tourism Office has released data that reveals a record 93 million outbound travellers in 2018, with Africa being the destination of choice of 423 000 of those.

This marks a 7% increase from the previous period.

The total growth of US outbound travel in 2018 was 6%, an indication that the appetite for extra-border travel is growing.

“South Africa is rapidly growing as a top destination for adventure travel, and this trend has been well received by the US market. We see more and more requests for out-of-the-ordinary experiences incorporating more of the local flair,” says Andrea Schaffner, Market Manager for North America at Tourvest DMC.

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