Registrations for Africa Travel Week (ATW) 2022 – held in Cape Town from April 11 to 13 – have opened.
The trade show will once again bring together pan-African and international exhibitors as well as buyers from across the globe at headline shows, World Travel Market Africa (WTM Africa) and International Luxury Travel Market Africa (ILTM Africa).
The highly anticipated live event will include all the highlights delegates have come to expect in previous events, including a robust speaker programme and associated events like International Business Market Africa, EQUAL Africa, Travel Forward, Sports and Events Tourism Exchange (SETE) and the Africa Tourism Investment Summit (ATIS).
Attendees can look forward to conference sessions with speakers from around the globe, face-to-face networking, the African Responsible Tourism Awards, press conferences and more.
“Now that skies are reopening and flights to Africa are resuming, Africa Travel Week is ready to welcome travel trade partners to our hybrid event while adhering to all the necessary safety and health requirements that come with running an event during a pandemic. At Africa Travel Week, we are all about connecting people, and so the health and safety of our visitors, exhibitors and staff are of the utmost priority,” said Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at RX Africa – the organisers of ATW.
She said Africa Travel Week would at all times adhere to all government guidelines and restrictions for entry to the venue to ensure the safety of delegates, and information on safety measures would be communicated on a regular basis.
For those buyers who may be unable to travel to Cape Town, ATW has created a digital event that will run from April 4 to 5. Both one-on-one meetings as well as virtual speed networking sessions will be available on the same platform that was successfully used for ATW Virtual 2021. The virtual event is exclusive to exhibitors and buyers only.
Different buyers will attend the live event and the virtual event, meaning that exhibitors will receive marked value as the buyers they will meet online will be different to those that will be attending the physical event, thereby offering a diverse and enhanced pool of buyers.