Global demand for sustainable travel is mushrooming, according to a report – based on a recent survey – by leading DMC, Go2Africa.
Data gathered from more than 40 000 enquiries and bookings has revealed some key insights into the safari industry across southern and East Africa.
In its first Annual Safari Travel Report, the company – which works with over 3 000 safari partners across the region – uncovered the trends that came to the forefront between January 2021 and December 2022.
Results from the survey indicated that average global searches for the term ‘sustainable safari’ skyrocketed more than 16 000%, from an average of 30 per month in 2019, to 4 840 per month in 2022.
“This is a testament to the work of charities, organisations, governments and local communities who have championed the importance of sustainability. And the effect comes back around as travellers’ changing desires then help drive the movement further,” Go2Africa said.
