New “Essence of Africa” Trade Show to Become East African Staple

An innovative new meetings-driven tourism event aimed at facilitating meaningful interactions between buyers and sellers across Africa’s vibrant tourism industry is being launched by On Show Solutions and Experience Africa Events, the ATTA events division.
 
As the leading global organiser of high-impact tourism trade events, we recognise the immense potential of the African travel market. This partnership combines our extensive global reach and expertise in facilitating profitable business connections with ATTA’s 30+ years as the voice of African tourism.
 
Taking place 2 – 4 October, 2024 in Nairobi, Kenya, Essence of Africa – Africa’s international buyer platform – is designed to catalyse sustainable growth for tourism companies across Africa by connecting them with committed, pre-qualified buyers from key source markets worldwide.
 
Over three action-packed days, African exhibitors will participate in up to 36 pre-scheduled appointments with buyers, as well as evening networking events, seminars led by top industry experts, and bespoke familiarisation trips.
 
With our focus squarely on creating maximum value for both buyers and sellers, we have assembled a high-calibre advisory board to guide the strategic direction of Essence of Africa featuring leading figures from across the African tourism industry.
 
Mohammed Hersi, Group Director of Operations, Pollmans Tours & Safaris
Mohanjeet Brar, Managing Director, Gamewatchers & Porini Camps
Rajay Singh, CEO Safari Trails
Leanne Haigh, CEO and Director of Operations, Tourvest East Africa
Lindelwa Mthethwa, Head of Sales and Marketing, Minor Hotels Africa
Amos Wekesa, Founder and MD of Great Lakes Safaris Limited
 
Registration opens in mid-February with early bird rates available. For details and to secure your place at this new platform for doing tourism business across Africa, email hello@eoa.travel.