The inbound and outbound African travel community can now register to attend WTM Africa, held from April 3 to 5 at the Cape Town International Convention Centre (CTICC).

“Registration is already open for exhibitors, hosted buyers, Buyers’ Club members, the media, and travel trade professionals,” said Megan De Jager, Portfolio Director: Travel, Tourism & RX Africa Marketing.

Held annually as part of Africa Travel Week, the three-day event will see international and pan-African industry professionals connect under one roof to conduct business and continue recovery efforts for Africa’s tourism industry.

“As the leading B2B trade exhibition for Africa’s inbound and outbound markets, we’ve been hard at work ensuring this year’s show exceeds expectations. If you’re looking to expand your business, reconnect with your travel and tourism counterparts and get up to speed on the latest product developments and market trends, WTM Africa is the place to be,” said De Jager.

Along with a mix of pre-scheduled appointments and live networking opportunities, she noted that the show programme promised to “excite and inspire” with informative content sessions led by industry experts from around the globe.

Guests at WTM Africa 2023 can also register to attend its various bolt-on events running concurrently at the CTICC at no extra charge. These include International Business Market Africa, EQUAL Africa powered by IGLTA, Travel Tech, Sports and Events Tourism Exchange (SETE), and the Africa Tourism Investment Summit (ATIS).

“As much as WTM Africa attracts those heavy-hitting high-profile brands, it also acts as a springboard for smaller tourism SMMEs. So, if you’re eager to bump elbows with the industry’s experts and get a foot in the door, this is your chance,” De Jager commented.

Register for WTM Africa 2023 at: www.wtm.com/africa/en-gb/enquire.html